Obchodní strategie hotelu The Emblem Hotel Prague – Bc. Marie Ali-Ogly
Bc. Marie Ali-Ogly
Master's thesis
Obchodní strategie hotelu The Emblem Hotel Prague
Business strategy of The Emblem Hotel Prague
Abstract:
Tato diplomová práce se věnuje tématu obchodní strategie vybraného hotelu. Pro analýzu je zvolen pražský pětihvězdičkový hotel The Emblem Hotel Prague, který se vyznačuje nabídkou luxusního ubytování, jedinečnou relaxační zónou a specialitami hotelové restaurace George Prime Steak. Hlavním cílem práce je vyhodnocení účinnosti obchodní strategie zvoleného ubytovacího zařízení, a to prostřednictvím analýzy …moreAbstract:
This thesis is devoted to the topic of the business strategy of the selected hotel. The Five-Star Prague Hotel the Emblem was chosen for the analysis. It offers luxurious accommodation, a unique relaxation area and specialties of the George Prime Steak restaurant. The main objective of the work is to evaluate the effectiveness of the business strategy of the selected accommodation facility, through …more
Language used: Czech
Date on which the thesis was submitted / produced: 3. 3. 2023
Thesis defence
- Date of defence: 7. 2. 2024
- Supervisor: doc. Ing. Josef Abrhám, Ph.D.
- Reader: Zuzana Horváthová, DiS., externi
Citation record
ISO 690-compliant citation record:
ALI-OGLY, Marie. \textit{Obchodní strategie hotelu The Emblem Hotel Prague}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/vma17p/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Public Administration and Regional Development
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Mach, J.
3/3/2023