Privacy Attitudes and Behavior in Online Social Networks

Elizaveta Alisa Kalinina

Bakalářská práce

Abstract:

For the past few years, online social networks (OSNs) experienced ascending growth and have become a significant part of online activity. Online social networks give web users many new ways to socialize, communicate and share news about their life. In one way or another, almost every network like Facebook, Twitter, Instagram and YouTube keep important and personal information on users and their interactions, which raises a big consideration on privacy and security. Many surveys reveal that people in the computer age are concerned about their privacy on the internet. In spite of this, users are willing to trade their privacy for a comparatively small reward. In this paper, we analyze studies that provide evidence of differentiation attitudes and real behavior in OSNs.

Keywords

privacy, privacy paradox, personal data, online social networks

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2021

Obhajoba závěrečné práce

• Vedoucí: Ing. Miloš Ulman, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration