The Functions of Traditional and New Media In the Push Towards Impact- Based Advertising – Josh Kaston
Josh Kaston
Master's thesis
The Functions of Traditional and New Media In the Push Towards Impact- Based Advertising
Functions of Traditional and New Media in the Push towards Impact- based Advertising
Abstract:
Diplomová práce pokrývá jak nová tak tradiční média v souvislosti s impact- based reklamou. V práci je vytvořen nový model 8 faktorů, jehož smyslem je vystihnout silné a slabé stránky deseti různých médií. Diplomová práce se také zabývá novými a budoucími trendy v marketingu.Abstract:
The study covers both new and traditional media channels in relation to impact based advertising. It creates a new eight factors model that attempts to highlight the stregths and weaknesses of ten different media types. The study also focuses on the current and future trends of marketing.
Language used: English
Date on which the thesis was submitted / produced: 15. 1. 2009
Identifier:
http://www.vse.cz/vskp/eid/14878
Thesis defence
- Date of defence: 24. 9. 2009
- Supervisor: Petr Král
- Reader: Miroslav Karlíček
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/14878
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Business - Central European Business Realities
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