Zpět na vyhledávání

Letková Letková

Bachelor's thesis

Environmentálny pilier CSR v kontexte marketingovej komunikácie vybraného podniku

The environmental pillar of CSR in the context of marketing communication of the selected company
Abstract:
The subject of the bachelor thesis is to analyse the environmental pillar of socially responsible business in the context of marketing communication of the selected company. The thesis analysis theoretical knowledge in the field of marketing communication in conjunction with the theory of environmental activities of companies and their presentation. It points out various tools of using marketing communication …more
Abstract:
Obsahom bakalárskej práce je analyzovanie environmentálneho piliera spoločensky zodpovedného podnikania v kontexte marketingovej komunikácie vybraného podniku. Práca sa zaoberá teoretickými poznatkami z oblasti marketingovej komunikácie v spojení s teóriou o ekologických aktivitách firiem a ich prezentáciou. Poukazuje na rôzne nástroje využívania marketingovej komunikácie a vymedzuje spôsoby ako do …more
 

Keywords

environmentálny pilier spoločensky zodpovedné podnikanie ekológia udržateľnosť environmentálna marketingová komunikácia trendy v marketingovej komunikácii sociálne siete environmental pillar socially responsible business ecology sustainability environmental marketing communication trends in marketing communication social media
 
Language used: Slovak
Date on which the thesis was submitted / produced: 20. 4. 2022
Identifier: https://is.ambis.cz/th/u66v7/

Thesis defence

  • Date of defence: 6. 6. 2022
  • Supervisor: doc. JUDr. Ing. Jana Majerová, Ph.D.
  • Reader: prof. Ing. Róbert Štefko, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.
Složka Reference to the local database directory of the institution

AMBIS University

Bachelor programme / field:
Economics and Management / Economics and Enterprise Management

Theses on a related topic

List of theses with an identical keyword.
All theses