Event jako nástroj integrované marketingové komunikace – Bc. Veronika Kadeřábková
Bc. Veronika Kadeřábková
Bachelor's thesis
Event jako nástroj integrované marketingové komunikace
Event as a tool of integrated marketing communication
Abstract:
Bakalářská práce na téma "Event jako nástroj integrované marketingové komunikace" se zaměřuje na efektivní využití eventu v marketingové komunikaci firmy a poukazuje na to, jak účinně se dá komunikovat se zákazníky. V teoretické části jsou přiblíženy pojmy jako marketingová komunikace, marketingová strategie, marketingové prostředí a konečně event marketing, který v praktické části blíže zkoumám na …moreAbstract:
The Bachelor Thesis concerning topic “Event as a tool of integrated marketing communication” is focused on effective use of events in the marketing communication of a company. It is showing us, how to effectively communicate with the consumers. In the theoretical part, there are explained concepts like marketing communication, marketing strategy, marketing environment and finally event marketing, which …more
Language used: Czech
Date on which the thesis was submitted / produced: 18. 4. 2017
Identifier:
https://is.vsfs.cz/th/ew582/
Thesis defence
- Date of defence: 7. 6. 2017
- Supervisor: Mgr. Miloslava Kykalová
- Reader: Ing. Jaroslav Vítek, MBA
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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