Bc. Anna Zelená
Master's thesis
Marketingová komunikace
Marketing Communication
Abstract:
Tato diplomová práce se zabývá marketingovou komunikací v univerzitním týmu CULS Prague Formula Racing. Cílem diplomové práce je na základě analýz zjistit stav marketingové komunikace v univerzitním týmu CULS Prague Formula Racing a v případě zjištěných nedostatků následně navrhnout vhodná doporučení, která povedou k růstu efektivity aplikované marketingové komunikace. Teoretická část práce zahrnuje …moreAbstract:
This thesis deals with marketing communication in the university team CULS Prague Formula Racing. The aim of the thesis is to determine the state of marketing communication in the university team CULS Prague Formula Racing on the basis of analyses and in the case of the identified shortcomings to propose appropriate recommendations that will lead to an increase in the effectiveness of applied marketing …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 3. 2022
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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