Online marketing jezdecké školy Pony Park s.r.o – Dominika Bínová
Dominika Bínová
Bachelor's thesis
Online marketing jezdecké školy Pony Park s.r.o
Online marketing of riding school Pony Park s.r.o.
Abstract:
Cílem této práce je zhodnocení současného stavu podniku a následné online marketingové strategie pro Jezdeckou školu Pony Park s.r.o. Teoretická část uvádí čtenáře do problematiky nastavování marketingové komunikace. Praktická část poté zhodnotí analýzu současného stavu a následně navrhne strategii, která by měla splnit cíle.Abstract:
The aim of this thesis is to evaluate the current state of the business and the subsequent online marketing strategy for Pony Park Riding School Ltd. The theoretical part introduces the reader to the issues of setting up marketing communication. The practical part then evaluates the analysis of the current state and then proposes a strategy to meet the objectives.
Language used: Czech
Date on which the thesis was submitted / produced: 20. 12. 2022
Thesis defence
- Supervisor: Ing. Michal Vrtiška
- Reader: Martin Peška, Mgr. Bc.
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
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