Marketing sociálních medií pro produkt Kliklap – Bc. Lucie Ramplová
Bc. Lucie Ramplová
Master's thesis
Marketing sociálních medií pro produkt Kliklap
Social media marketing for the product of Kliklap
Abstract:
Diplomová práce se bude zabývat marketingem sociálních medií pro nový produkt na trhu Kliklap. V práci bude popsán současný stav poznání, vymezení všech termínů marketingu. Dále analytickou částí a návrhovou.Abstract:
The thesis will deal with social media marketing for a new product on the Kliklap. The work will describe the current state of knowledge, the definition of all marketing terms. Furthermore an analytical part and a design part.
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2023
Thesis defence
- Supervisor: Ing. Lucie Mašterová, Ph.D.
- Reader: Petr Novák, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTON
NEWTON University Group
NEWTON UniversityMaster programme:
Economics and Management
Theses on a related topic
-
Opera Houses Online: Marketing Sophisticated Art in the Age of Big Data and Social Media
Elena Khokhlova -
Analysis of Social Media Impact on Consumer Behaviour on Indian Sportswear Market
Sruthish Sivakumar -
Instagram marketing ve vybrané společnosti
Ondřej Pabišta -
Social Media Marketing
Jakub Patkoš -
The contribution of social media marketing for B2B companies: how firms can leverage Facebook and Instagram to reach their targeted audience
Francesca Comaschi -
Product placement na YouTube
Jan Hrubeš -
Internetový marketing na YouTube - video marketing
Eduard Karapetyan