Polina Shelest

Bachelor's thesis

Assessing the Effectiveness of Influencers in Digital Marketing

Assessing the Effectiveness of Influencers in Digital Marketing
Abstract:
The main goal of the presented bachelor thesis is to evaluate the effectiveness of influencers in digital marketing. The theoretical part includes a literature review that explains how influencer marketing serves as a powerful digital marketing tool and describes its various aspects. The practical part is based on a mixed-method approach that includes quantitative and qualitative research. The results …more
Abstract:
The main goal of the presented bachelor thesis is to evaluate the effectiveness of influencers in digital marketing. The theoretical part includes a literature review that explains how influencer marketing serves as a powerful digital marketing tool and describes its various aspects. The practical part is based on a mixed-method approach that includes quantitative and qualitative research. The results …more
 

Keywords

Influencer digital marketing social media consumer behavior audience engagement advertisement
 
Language used: English
Date on which the thesis was submitted / produced: 22. 4. 2025
Identifier: https://is.ambis.cz/th/y6tyv/

Thesis defence

  • Date of defence: 16. 6. 2025
  • Supervisor: Ing. et Ing. Veronika Linhartová, Ph.D.
  • Reader: doc. Ing. Hana Bohušová, Ph.D.

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