Model zákaznické segmentace vybraného podniku – Bc. Jakub Lustyk
Bc. Jakub Lustyk
Master's thesis
Model zákaznické segmentace vybraného podniku
Model of customer segmentation of the given company
Abstract:
Předmětem diplomové práce na téma „Model zákaznické segmentace vybraného podniku“ je implementace mých dosavadních poznatků a vědomostí o marketingu a marketingových analýzách do konkrétního podniku Hypoxie Group s.r.o. Situační marketingová analýza a poznání vnitřního a blízkého prostředí firmy a stanovení sil, které působí na podnik povedou k vytvoření nové podnikové strategie. Daná strategie sestavena …moreAbstract:
The subject of this diploma theses „The model of customer segmentation“ is to implement my actual knowledge about marketing and marketing analysis into a particular company Hypoxie Group. Situational marketing analysis and the knowledge of inner and micro environment of the company with a setting of powers that interact with a company itself will lead into a new company strategy. This new strategy …more
Language used: Czech
Date on which the thesis was submitted / produced: 10. 5. 2017
Identifier:
https://is.vsfs.cz/th/ard6w/
Thesis defence
- Date of defence: 14. 6. 2017
- Supervisor: doc. Ing. Milan Kašík, CSc.
- Reader: doc. Mgr. Ondřej Roubal, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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