Market Entry Strategy of EF Education First – Lucie Zadražilová
Lucie Zadražilová
Master's thesis
Market Entry Strategy of EF Education First
Strategie vstupu na zahraniční trh - EF Education First
Abstract:
Hlavním cílem diplomové práce je vykonat důležité výzkumy a analýzy k tomu, aby bylo možné rozhodnout, zda vstoupit nebo nevstoupit na zahraniční trh. Při kladné odpovědi je nutné doporučit vhodnou strategii. Výzkum a analýzy jsou prováděny na konkrétním příkladě EF Education First, což je společnost operující na globálním trhu v oblasti vzdělávání s hlavním zaměřením na výuku jazyků v zahraničí. Vybraný …moreAbstract:
The principal goal of its thesis is to conduct a research and do the analyses necessary for the decision whether to enter a foreign market and in case of positive answer the entry strategy is to be suggested. The research and analyses are done on the case of EF Education First, a global company doing its business activities in the educational sector with the main specialization in language learning …more
Language used: English
Date on which the thesis was submitted / produced: 14. 3. 2012
Identifier:
http://www.vse.cz/vskp/eid/33330
Thesis defence
- Date of defence: 11. 9. 2012
- Supervisor: Petr Král
- Reader: Michaela Peterková
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/33330
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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