Communication As a load Bearing Element of the Marketing Communication – Bc. Svetlana Senko
Bc. Svetlana Senko
Master's thesis
Communication As a load Bearing Element of the Marketing Communication
Communication As a load Bearing Element of the Marketing Communication
Abstract:
In the following Master Thesis ‘Communication As a load Bearing Element of the Marketing Communication’, I will describe core elements of IMC, to determine the way of optimal combination of the product, price, distribution and promotion in such a way that the needs of the buyer are clearly outlined and there is a synergy between all the elements of the marketing structure. Case-study analysis, carried …moreAbstract:
In the following Master Thesis ‘Communication As a load Bearing Element of the Marketing Communication’, I will describe core elements of IMC, to determine the way of optimal combination of the product, price, distribution and promotion in such a way that the needs of the buyer are clearly outlined and there is a synergy between all the elements of the marketing structure. Case-study analysis, carried …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018
Identifier:
https://is.vsfs.cz/th/v2x23/
Thesis defence
- Date of defence: 14. 6. 2018
- Supervisor: Ing. Jiří Šnajdar
- Reader: Mgr. Pavel Kotyza
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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