Využití online marketingu při budování firmy – Ing. Ondřej Kavalír
Ing. Ondřej Kavalír
Master's thesis
Využití online marketingu při budování firmy
Using online marketing to build a business
Abstract:
Diplomová práce se zabývá problematikou online marketingu při zakládání firmy nebo zahájením propagace v online marketingovém prostředí. Cílem práce je 1) definovat samotný pojem marketing a podrobně představit nástroje marketingové komunikace; 2) analyzovat a porovnat dvě navzájem konkurenční firmy s ohledem na využívání nástrojů online komunikace; 3) představení konkrétního subjektu a navržení řešení …moreAbstract:
The diploma thesis deals with the issue of online marketing when starting a company or starting promotion in an online marketing environment. The aim of the thesis is 1) To define the very concept of marketing and introduce in detail the tools of marketing communication; 2) analyse and compare two competing companies with respect to use of online communication tools; 3) case study of specific subject …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2020
Identifier:
https://is.vsh.cz/th/ts094/
Thesis defence
- Date of defence: 22. 6. 2020
- Supervisor: doc. Ing. Marie Dohnalová, CSc.
- Reader: Ing. Štěpán Chalupa
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
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