Bc. Marie Uhrová
Bachelor's thesis
Marketingová komunikace konference Barcamp
Marketing communication of the Barcamp conference
Abstract:
Předmětem bakalářské práce "Marketingová komunikace konference Barcamp" bylo zhodnotit organizaci, a především marketingovou komunikaci konference Barcamp. Teoretická část se zabývá základními pojmy marketingové komunikace, jejími cíli a nástroji. Krátce je popsán také proces organizace eventu. Praktická část analyzuje postup organizace, současnou marketingovou komunikaci a výsledky provedeného dotazníkového …moreAbstract:
The subject of the bachelor thesis "Marketing communication of the Barcamp conference" was to evaluate the organization, and especially the marketing communication of the Barcamp conference. The theoretical part deals with the basic concepts of marketing communication, its goals and tools. The event organization process is also briefly described. The practical part analyzes the organization process …more
Language used: Czech
Date on which the thesis was submitted / produced: 26. 4. 2020
Identifier:
https://is.slu.cz/th/cjpae/
Thesis defence
- Date of defence: 5. 6. 2020
- Supervisor: Ing. Martin Klepek, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaBachelor programme / field:
Economics and Management / Business Economics and Management
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