Revitalizácia kultúrno-historickej pamiatky a jej využitie – Monika Jurštáková, DiS.
Monika Jurštáková, DiS.
Bachelor's thesis
Revitalizácia kultúrno-historickej pamiatky a jej využitie
Revitalization of this cultural historic monument and its use
Abstract:
The aim of the bachelor thesis was to characterize cultural - historical monuments and cultural heritage. In the theoretical part, we have devoted ourselves to the revitalization of cultural monuments as well as culture and tourism. We have also described what possibilities are in the use of cultural and historical monuments and we have also dealt with marketing communication in the cultural heritage …moreAbstract:
Cieľom bakalárskej práce bolo charakterizovať kultúrno – historické pamiatky a kultúrne dedičstvo. V teoretickej časti sme sa venovali revitalizácii kultúrnych pamiatok ako aj kultúre a turizmu. Taktiež sme si popísali aké možnosti sú pri využití kultúrno – historických pamiatkach a zaobera li sme sa aj marketingovou komunikáciou v kultúrnom dedičstve. V praktickej časti sme rozobrali konkrétnu revitalizáciu …more
Language used: Slovak
Date on which the thesis was submitted / produced: 22. 6. 2017
Identifier:
http://is.vsh.cz/th/16962/vsh_b/
Thesis defence
- Date of defence: 4. 9. 2017
- Supervisor: Ing. Šárka Tittelbachová, Ph.D.
- Reader: Mgr. Věra Fišerová
Citation record
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Destination Management in the Turism Industry (Study in Czech)
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