Marketingová strategie vybrané firmy – Bc. Ankhilsarnai Altanbalová
Bc. Ankhilsarnai Altanbalová
Master's thesis
Marketingová strategie vybrané firmy
Marketing Strategy of a Selected Company
Abstract:
Tato diplomová práce se zabývá marketingovou strategií malé rodinné firmy Cars Volant s.r.o., která se specializuje na zakázkové čalounění automobilového interiéru. Firma se zaměřuje na širokou škálu služeb, které jsou s čalounictvím spojené, od čalounění malých součástek jako řadící páky, brzdy, po volanty, sedadla, až po celé palubní desky a interiéry. Základem analýzy je komplexní vyhodnocení vnějšího …moreAbstract:
This thesis focuses on the marketing strategy of Cars Volant s.r.o., a small family-owned company that specializes in custom automotive interior upholstery. The company specializes in a wide range of services that are related to upholstery, from upholstering small parts such as gearshift levers, brakes, to steering wheels, seats, and entire dashboards and interiors. The analysis is based on a comprehensive …more
Language used: Czech
Date on which the thesis was submitted / produced: 2. 4. 2024
Thesis defence
- Date of defence: 27. 5. 2024
- Supervisor: Ing. Stanislav Rojík, Ph.D.
- Reader: Marta Nováková, externi
Citation record
ISO 690-compliant citation record:
ALTANBALOVÁ, Ankhilsarnai. \textit{Marketingová strategie vybrané firmy}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/yp5u4c/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Podnikání a administrativa
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