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Ing. Riyas Kuniyil

Master's thesis

Marketing Strategy for Large Enterprise

Marketing Strategy for Large Enterprise
Abstract:
The goal of this diploma thesis is to investigate the present marketing strategy of the company Sainsbury's and give recommendations for future business growth. The theoretical section of the thesis describes the notion of marketing strategy, marketing strategy categorization, strategic marketing planning process and its phases, marketing strategy categories, and marketing strategy activities. In the …more
 

Keywords

Marketing Marketing Strategy Business Growth
 
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier: https://is.slu.cz/th/fghbs/

Thesis defence

  • Date of defence: 11. 6. 2024
  • Supervisor: Ing. Šárka Zapletalová, Ph.D.
  • Reader: Ing. Žaneta Rylková, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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