Ing. Riyas Kuniyil
Master's thesis
Marketing Strategy for Large Enterprise
Marketing Strategy for Large Enterprise
Abstract:
The goal of this diploma thesis is to investigate the present marketing strategy of the company Sainsbury's and give recommendations for future business growth. The theoretical section of the thesis describes the notion of marketing strategy, marketing strategy categorization, strategic marketing planning process and its phases, marketing strategy categories, and marketing strategy activities. In the …more
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier:
https://is.slu.cz/th/fghbs/
Thesis defence
- Date of defence: 11. 6. 2024
- Supervisor: Ing. Šárka Zapletalová, Ph.D.
- Reader: Ing. Žaneta Rylková, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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