Ing. Dana Krídlová

Master's thesis

Obal a obalová politika

Package and Packaging
Abstract:
Predmetom diplomovej práce je problematika obalovej politiky, zameraná na zmenu obalu, ktorá bola realizovaná vo firme, vyrábajúcej zemiakové lupienky. V obecnej rovine sa venuje charakteristike obalu a jeho náležitostí, ktoré v podstatnej miere vplývajú na spotrebiteľovo rozhodovanie pri kúpe. Praktická časť sa zameriava na konkrétnu zmenu obalu, na navrhnutie smernice ako správne pri realizácii zmeny …more
Abstract:
The theme of this disertation is about packing policy problems concentrated on package change. This change was brought into effect in a company producing potato crisps. Generally, this disertation is oriented on package characteristics and its essentials which influence consumer's decision before buying the product. The practical part concentrates on particular wrapping change and how to act correctly …more
 

Keywords

Produkt životný cyklus produktu obalová politika obal balenie design marketingový prieskum proces metóda dotazník Product products life cycle packaging policy package packing marketing research process method questionnaire
 
Language used: Czech
Date on which the thesis was submitted / produced: 29. 11. 2006
Identifier: https://is.muni.cz/th/q6rm1/

Thesis defence

  • Date of defence: 20. 12. 2006
  • Supervisor: doc. Ing. Alena Klapalová, Ph.D.
  • Reader: doc. Ing. Bc. Petr Suchánek, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management

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