Implementace e-marketingu v komunikaci firmy se zákazníky ve vybrané firmě. – Adam Babiš
Adam Babiš
Bachelor's thesis
Implementace e-marketingu v komunikaci firmy se zákazníky ve vybrané firmě.
Implementation of e-marketing in company communication with customers in selected company.
Abstract:
Tato bakalářská práce analyzuje stávající marketingovou komunikaci se zákazníky společnosti Auto Babiš s.r.o., a hodnotí efektivitu její marketingové komunikace. Na základě dotazníkového šetření u vlastních zákazníků společnosti Auto Babiš s.r.o., i porovnáním s jiným autorizovaným prodejcem značky Citroën. Práce obsahuje návrh efektivnější marketingové komunikace, zejména s využitím nástrojů e-marketingu …moreAbstract:
This Bachelor Thesis analyses the current marketing communication with customert of the company Auto Babiš s.r.o., and evaluates its effectiveness. Bassed on the questionnaire survey of the clients, in combination with the comparasion of other authorized reseller of the brand Citroën. This bachelor thesis encompasses the suggestion of more effective marketing communication, mainly by using tools of …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 7. 2020
Identifier:
https://is.ambis.cz/th/zsfm0/
Thesis defence
- Date of defence: 16. 9. 2020
- Supervisor: Ing. Helena Cetlová
- Reader: PhDr. Markéta Šnýdrová, Ph.D.
Citation record
ISO 690-compliant citation record:
BABIŠ, Adam. \textit{Implementace e-marketingu v komunikaci firmy se zákazníky ve vybrané firmě.}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2020. Available from: https://theses.cz/id/z7byaf/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBISThe College of Regional Development and Banking Institute – AMBIS, a.s.
Bachelor programme / field:
Economics and Management / Economics and Enterprise Management
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