The Analysis of Person Deixis and Its Relation to Visual Images in Selected Advertisements – Bc. Veronika Hradilová
Bc. Veronika Hradilová
Master's thesis
The Analysis of Person Deixis and Its Relation to Visual Images in Selected Advertisements
The Analysis of Person Deixis and Its Relation to Visual Images in Selected Advertisements
Abstract:
Cílem diplomové práce je analyzovat jazyk reklamy z hlediska jazyka a vizuálního dojmu. Jedním z dílčích úkolů práce je posouzení důležitosti obrazového dojmu vzhledem ke složení a vizuální organizaci vybraných reklam. Výzkum ukazuje, že vybrané reklamy používají množství zájmen. V korpusu, sestaveném speciálně pro účely analýzy, byly nalezeny reklamy, které obsahovaly osobní, přivlastňovací a zvratná …moreAbstract:
The diploma thesis attempts at an analysis of advertising language from the visual and verbal perspective. More precisely, the thesis examines the interconnection of the visual and verbal language of selected advertisements. The results of the analysis argue that the selected advertisements for female products appearing in female magazines tend to feature a high proportion of expressions of person …more
Language used: English
Date on which the thesis was submitted / produced: 5. 5. 2014
Identifier:
https://is.muni.cz/th/sxyc7/
Thesis defence
- Date of defence: 10. 6. 2014
- Supervisor: Mgr. Jana Pelclová, Ph.D.
- Reader: Ph.D. Wei-lun Lu
Citation record
ISO 690-compliant citation record:
HRADILOVÁ, Veronika. \textit{The Analysis of Person Deixis and Its Relation to Visual Images in Selected Advertisements}. Online. Master's thesis. Brno: Masaryk University, Faculty of Arts. 2014. Available from: https://theses.cz/id/z93lyk/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
Philology / English Language and Literature
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