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Bc. Dominik Galko

Bachelor's thesis

Trendy v marketingovej komunikácii

Trends in marketing communication
Abstract:
The bachelor thesis describes current trends in marketing communication and then examines their use and contribution to the company Farma Škodovi and their e-shop masoskodovi.cz. Farma Škodovi makes extensive use of trends in marketing communication and manages to achieve positive results. Compared to the market average, it achieves better numbers. After the analysis, it can be stated that the company …more
Abstract:
Bakalárska práca popisuje súčasné trendy v marketingovej komunikácii a následne skúma ich využitie a prínos na spoločnosti Farma Škodovi a ich e-shope masoskodovi.cz. Farma Škodovi využíva trendy v marketingovej komunikácii v hojnej miere a darí sa jej dosahovať pozitívne výsledky. V porovnaní s priemerom trhu dosahuje lepšie čísla. Po analýze je možné konštatovať, že by spoločnosť mala pokračovať …more
 

Keywords

Marketing online marketing marketingová komunikácia trendy v marketingu reklama sociálne siete značka marketing communication trends in marketing advertising social networks brand
 
Language used: Slovak
Date on which the thesis was submitted / produced: 22. 4. 2021
Identifier: https://is.ambis.cz/th/y8rx3/

Thesis defence

  • Date of defence: 9. 6. 2021
  • Supervisor: Ing. Zuzana Boháčová
  • Reader: RNDr. Zuzana Wroblowská, Ph.D.

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Bachelor programme / field:
Economics and Management / Economics and Enterprise Management

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