Bc. Pavla Balunová

Bachelor's thesis

Marketingový management kopané žen v ČR a SR

Marketing Management of Women's Fotball in Czech and Slovak Republic
Abstract:
Marketingový management kopané žen v ČR a SR. Bakalářská práce, 2017, Brno, 52 str. Bakalářská práce je věnována současné situaci v ženském fotbale v ČR a SR z pohledu marketingu a managementu. Cílem bakalářské práce je přinést návrhy na změny, které mohou pozitivně ovlivnit dění v ženském fotbalu v ČR a SR.
Abstract:
Marketing management of Women´s Football in Czech and Slovak Republic. Bachelor thesis, 2017, Brno, 52 pages. Bachelor thesis is focused on current situation of women´s football in Czech and Slovak Republic, from the marketing and management point of view. The goal of the bachelor thesis is to suggest possible changes, that can influence in positive way the whole situation in Czech a Slovak women´s …more
 

Keywords

fotbal ženy marketing management Česko Slovensko football women Czech Slovak
 
Language used: Czech
Date on which the thesis was submitted / produced: 2. 5. 2017
Identifier: https://is.muni.cz/th/y5brl/

Thesis defence

  • Date of defence: 12. 6. 2017
  • Supervisor: Ing. Marek Záboj, Ph.D.
  • Reader: Mgr. Oldřich Racek, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sportovních studií
Složka Reference to the local database directory of the institution