Špecifiká tvorby marketingového mixu vo vybranej komerčnej banke – Bc. Anetta Pšanecká
Bc. Anetta Pšanecká
Bachelor's thesis
Špecifiká tvorby marketingového mixu vo vybranej komerčnej banke
Specifics of marketing mix creation in commercial bank
Abstract:
The aim of my final bachelor work was to analyse single factors of the marketing mix in commercial bank. The Bachelor work is divided in three chapters. In the first chapter are theoretical starting points of examined problem – the substance of bank marketing and marketing mix. The second chapter analyses specifics structured product „real estate credit“ of CSOB Inc. and VUB Inc.. This chapter gradually …moreAbstract:
Cieľom bakalárskej práce je analyzovať a porovnať jednotlivé prvky marketingového mixu vo vybraných komerčných bankách. Bakalárska práca je rozdelená do troch kapitol. V prvej kapitole sú opísané teoretické východiská skúmanej problematiky – marketing a marketingový mix. Druhá kapitola analyzuje vybraný štrukturovaný produkt – hypotekárny úver v ČSOB a.s. a vo VÚB a.s.. Táto kapitola postupne rozoberá …more
Language used: Slovak
Date on which the thesis was submitted / produced: 8. 6. 2010
Identifier:
https://is.ambis.cz/th/go8aa/
Thesis defence
- Date of defence: 15. 6. 2010
- Supervisor: doc. Ing. Zdenka Musová, PhD.
- Reader: Ing. Stanislava Labancová, PhD.
Citation record
ISO 690-compliant citation record:
PŠANECKÁ, Anetta. \textit{Špecifiká tvorby marketingového mixu vo vybranej komerčnej banke}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., Banking Institute/College of Banking SK. 2010. Available from: https://theses.cz/id/zd1z7e/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SKBanking Institute/College of Banking
Banking Institute/College of Banking SKBachelor programme / field:
Banking / Banking Management
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