Michelle Morávková
Bachelor's thesis
Marketingový mix vo vybranom vinárstve
Abstract:
Práca sa zaoberá analýzou marketingového a komunikačného mixu vinárstva Hanúsek. Je rozdelená na dve časti, teoretickú a praktickú. Teoretická časť pojednáva o marketingu, popisuje jednotlivé nástroje marketingového mixu, marketingovú komunikáciu, trh a jeho charakter, analýzy podnikateľského prostredia a víno ako produkt. Táto časť bakalárskej práce je napísaná tak, aby všetky dôležité aspekty marketingu …moreAbstract:
The thesis deals with the analysis of the marketing and communication mix of the Hanúsek Winery. It is divided into two parts, the theoretical and practical. The theoretical part deals with marketing, describes the various tools of the marketing mix, marketing communication, market and its nature, analysis of the business environment, and wine as a product. This part of the bachelor thesis is written …more
Language used: Slovak
Date on which the thesis was submitted / produced: 19. 4. 2021
Identifier:
http://theses.cz/id/zpoai0/
Thesis defence
- Date of defence: 10. 6. 2021
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Vysoká škola obchodní a hotelová s.r.o.
Bachelor programme / field:
Gastronomie, hotelnictví a turismus / Management hotelnictví a cestovního ruchu
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Morávková, M.
16/4/2021
Sellnerová, N.
29/9/2021