Optimizing the Return on Investment for Google Adwords in B2B companies applied to the North American Market – Ing. Iveta Štarková
Ing. Iveta Štarková
Master's thesis
Optimizing the Return on Investment for Google Adwords in B2B companies applied to the North American Market
Optimizing the Return on Investment for Google Adwords in B2B companies applied to the North American Market
Abstract:
Předmětem diplomové práce „Optimizing the Return on Investment for Google AdWords in B2B Companies Applied to the North American Market“ je analýza zkoumaného prostředí ústící v návrh strategie, jak optimalizovat návratnost investic do internetové reklamy. První kapitoly jsou zaměřeny na popis problémové oblasti. V druhé části je na základě poznatků z prvních kapitol doplněných praktickými poznatky …moreAbstract:
The goal of the submitted thesis: “Optimizing the Return on Investment for Google AdWords in B2B Companies Applied to the North American Market” is an analysis of the problem area resulting into a recommended strategy to optimize return on investment for online advertising. The first chapters are focused on a description of the problem area. The second part establishes an optimizing model from the …more
Language used: English
Date on which the thesis was submitted / produced: 4. 4. 2011
Identifier:
https://is.muni.cz/th/c6jex/
Thesis defence
- Date of defence: 15. 6. 2011
- Supervisor: Mgr. Ing. Jan Žák
- Reader: Ing. Michal Kozub
Citation record
ISO 690-compliant citation record:
ŠTARKOVÁ, Iveta. \textit{Optimizing the Return on Investment for Google Adwords in B2B companies applied to the North American Market}. Online. Master's thesis. Brno: Masaryk University, Faculty of Economics and Administration. 2011. Available from: https://theses.cz/id/0003qb/.
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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