Reklama a média a jejich vliv na člověka – Ing. Anastasija Sirůčková
Ing. Anastasija Sirůčková
Master's thesis
Reklama a média a jejich vliv na člověka
Advertising and media and their impact to people
Abstract:
Tématem mé diplomové práce je "Reklama, média a jejich vliv na člověka". Teoretická část práce je zaměřená převážně na marketingový mix a jeho jednotlivé prvky. V analytické části své práce se zaměřuji na to, jak reklama a média na člověka působí a jak je člověk vlastně vnímá. Důležité je pochopit, jaká reklama v médiích působí na člověka pozitivně a jaká naopak negativně. V poslední části upozorňuji …moreAbstract:
The thesis of my Master’s disertation is „The Advertising, media and its impact to people“. Theoretical part of the work I focused on marketing mix and its parts. In analythical part of my work I focused on influence of advertising and media on human life and its perception of average person. Important is to understand which advertisiment is accepted possitively and which negatively. In last part of …more
Language used: Czech
Date on which the thesis was submitted / produced: 26. 6. 2014
Identifier:
http://is.vsh.cz/th/7963/vsh_m/
Thesis defence
- Date of defence: 27. 8. 2014
- Supervisor: PhDr. Jaroslav Holoubek
- Reader: Ing. Bc. Jan Chromý, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Economics and Management / Marketing Communication
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