Ing. Viktoriia Neifeld
Master's thesis
IMC and company’s business plan
IMC and company’s business plan
Abstract:
The main goal of this diploma thesis is to design a business plan of a hotel, which provides wedding services and to prove the significance of IMC plan in hospitality industry and in business planning at whole. Business planning is the most effective ways to implement a successful business. Marketing planning is a significant part of business plan of any kind of accommodation services. IMC is a portion …moreAbstract:
The main goal of this diploma thesis is to design a business plan of a hotel, which provides wedding services and to prove the significance of IMC plan in hospitality industry and in business planning at whole. Business planning is the most effective ways to implement a successful business. Marketing planning is a significant part of business plan of any kind of accommodation services. IMC is a portion …more
Language used: English
Date on which the thesis was submitted / produced: 23. 4. 2015
Identifier:
https://is.vsfs.cz/th/t1kcr/
Thesis defence
- Date of defence: 25. 6. 2015
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Ing. Jiří Šnajdar
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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