IMC and company’s business plan

Ing. Viktoriia Neifeld

Diplomová práce

Anotace:

The main goal of this diploma thesis is to design a business plan of a hotel, which provides wedding services and to prove the significance of IMC plan in hospitality industry and in business planning at whole. Business planning is the most effective ways to implement a successful business. Marketing planning is a significant part of business plan of any kind of accommodation services. IMC is a portion of a marketing plan and has its own essential role.

Abstract:

The main goal of this diploma thesis is to design a business plan of a hotel, which provides wedding services and to prove the significance of IMC plan in hospitality industry and in business planning at whole. Business planning is the most effective ways to implement a successful business. Marketing planning is a significant part of business plan of any kind of accommodation services. IMC is a portion of a marketing plan and has its own essential role.

Keywords

Business plan, Integrated Marketing Communications, IMC, Marketing Communication, plan, Communication tools, goals, objectives, accommodation, hotel industry, hotel, business, organization, tourism, costs, revenue, success, analysis, profit, customers, consumers, promotion, price, distribution.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 23. 4. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 25. 6. 2015
• Vedoucí: PhDr. Karel Eliáš, CSc.
• Oponent: Ing. Jiří Šnajdar

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication