New types of media and its influence on the corporate communication – Bc. Ntaniela Zafeiri, MBA
Bc. Ntaniela Zafeiri, MBA
Master's thesis
New types of media and its influence on the corporate communication
New types of media and its influence on the corporate communication
Abstract:
The purpose of this Diploma Thesis is to describe and analyze the changes that new media has caused in internal and external corporate communication, the use of social media platforms and further the benefits and drawbacks they bring.The topic of the Thesis is New Media and its influence on the corporate communication.The main objective is to highlight the usefulness of new media in the corporate communication …more
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2017
Identifier:
https://is.vsfs.cz/th/nwv6g/
Thesis defence
- Date of defence: 23. 6. 2017
- Supervisor: Ing. Jiří Šnajdar
- Reader: PhDr. Ilona Toufarová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication & Master of Business Administration
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