Análisis lingüístico de los anuncios publicitarios destinados a la mujer (1960-1970) – Bc. Martina Ječmínková
Bc. Martina Ječmínková
Bachelor's thesis
Análisis lingüístico de los anuncios publicitarios destinados a la mujer (1960-1970)
Linguistic Analysis of the Advertisements Dedicated to Women (1960-1970)
Abstract:
This bachelor work deals with the main principles of the language of advertising. Furthermore it is focused on the advertising dedicated to women in the period of 1960-1970 in the Spanish press. This type of advertising is analyzed from the morphosyntactic and lexicosemantic view in relation to its pragmatic intentions. When analyzing concrete advertisements it points out the frequent use of sexist …moreAbstract:
Tato bakalářská práce pojednává o základních principech jazyka reklamy a dále se zaměřuje na reklamu určenou ženám v období let 1960-1970 ve španělském tisku. Analyzuje ji z hlediska morfosyntaktického a lexikosemantického ve vztahu k jejím pragmatickým záměrům. Při analýze konkrétních reklam poukazuje na často používané sexistické výrazy.
Language used: Spanish
Date on which the thesis was submitted / produced: 6. 5. 2010
Identifier:
https://is.muni.cz/th/nhqkc/
Thesis defence
- Date of defence: 8. 9. 2010
- Supervisor: Mgr. Monika Strmisková, Ph.D.
Citation record
ISO 690-compliant citation record:
JEČMÍNKOVÁ, Martina. \textit{Análisis lingüístico de los anuncios publicitarios destinados a la mujer (1960-1970)}. Online. Bachelor's thesis. Brno: Masaryk University, Faculty of Arts. 2010. Available from: https://theses.cz/id/0wyl26/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsBachelor programme / field:
Philology / Spanish Language and Literature
Theses on a related topic
-
The Language of Advertising: Analysis of Advertising Slogans in Fast Food Industry
Adela Pilátová -
The language of advertising: An analysis of a technology company advertisements
Lucie Fialová -
The language of advertising: slogans in online NGOs advertising discourse
Karel URBAN -
The language of advertising: linguistic analysis of smartphone advertisements
Dominik HONEŠ -
Comparing the Language of Print and On-line Advertising
Kristýna Mráková -
The Language of Advertising Sports Nutrition and Supplements
Lukáš KALETA -
Characteristics of the Language of Advertising: Profanity in Contemporary Advertising
Simona VERNEROVÁ -
An Analysis of Stylistic and Linguistic Means of Medium of Advertising: Alcohol Commercial Slogans
Tereza Matějíčková