Adriana Hrušková
Bachelor's thesis
Reklama na internetu
Advertisement on the internet
Abstract:
HRUŠKOVÁ, Adriana. Advertisement on the Internet. [ Bachelor’s Dissertation ] The Institute of Hospitality Management. Prague : 2013. 61 pages. The dissertation describes advertising on the Internet. It explains the basic concepts about the Internet and advertising. Furthermore, it describes the various types of Internet advertising, its advantages and disadvantages, the functions of Internet advertising …moreAbstract:
HRUŠKOVÁ, Adriana. Reklama na internete. [Bakalárska práca ] Vysoká škola hotelová. Praha : 2013.61 strán. Bakalárska práca opisuje reklamu na internete. Vysvetľuje základné pojmy ohľadom internetu a reklamy. Ďalej popisuje druhy internetovej reklamy, jej výhody a nevýhody, funkcie internetovej reklamy. Tiež porovnáva reklamu na internete s tradičnýmireklamnými médiami ako je televízia, noviny alebo …more
Language used: Slovak
Date on which the thesis was submitted / produced: 30. 4. 2013
Identifier:
http://is.vsh.cz/th/11642/vsh_b/
Thesis defence
- Date of defence: 4. 6. 2013
- Supervisor: prof. PhDr. Libor Pavera, CSc.
- Reader: Ing. Bc. Jan Chromý, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Economics and Management / Marketing Communication in the Service Industry
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