Riadenie vzťahov so zákazníkmi vo vybranej banke – Tomáš Michálek
Tomáš Michálek
Bachelor's thesis
Riadenie vzťahov so zákazníkmi vo vybranej banke
Customer relationship management in a selected bank
Abstract:
This bachelor’s thesis is dealing with the control of the customers in the UniCredit Bank, Czech Republic, a.s., which is the strongest and the most efficient bank in Middle and Eastern Europe. This work is divided into 3 parts, teoretic, analytic and proposal. First chapter is focused on the characteristic of the relation marketing, especially on the participants, values and the procedure of taking …moreAbstract:
Bakalárska práca sa zaoberá riadením vzťahov so zákazníkmi v spoločnosti UniCredit Bank Czech Republic, a.s., ktorá je najsilnejšia a najvýkonnejšia banka v strednej a východnej Európe. Táto práca má tri časti, teoretickú, analytickú a návrhovú. Prvá kapitola je zameraná na charakteristiku vzťahového marketingu, pričom je kladený dôraz na jej účastníkov, hodnoty a samotný proces riadenia vzťahov. V …more
Language used: Slovak
Date on which the thesis was submitted / produced: 22. 5. 2012
Identifier:
https://is.ambis.cz/th/j2v1y/
Thesis defence
- Date of defence: 27. 6. 2012
- Supervisor: doc. Ing. Pavel Ceniga, PhD.
- Reader: Ing. Eva Poliačiková, PhD.
Citation record
ISO 690-compliant citation record:
MICHÁLEK, Tomáš. \textit{Riadenie vzťahov so zákazníkmi vo vybranej banke}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., Banking Institute/College of Banking SK. 2012. Available from: https://theses.cz/id/1rin83/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SKBanking Institute/College of Banking
Banking Institute/College of Banking SKBachelor programme / field:
Banking / Banking Management
Theses on a related topic
-
Customer Relationship Management - SW nástroje a jejich efektivní využití
Pavla Sklenářová -
Utilization Analysis of Customer Relationship Management in Indian Market
Dhruvin Chandrakant Panchal -
Introduction of Customer Relationship Management in a Packaging Company
Evgeniia Metlushka -
Customer Relationship Management in a particular company, contributions and design solution
Kadiatou Odeithiam -
Instagram social media as a Customer Relationship Management tool
Maria Tomchanka -
Zhodnocení využití Customer Relationship Managementu obchodní společnosti
Miloslav Fiala -
Customer Relationship Management
Tereza Otčenášková -
Using Customer Feedback for Improvements in Customer Experience Management
Jayesh Rane