Personality and Shopping Styles in Young Slovak Adults – Mgr. Petra Šulková
Mgr. Petra Šulková
Master's thesis
Personality and Shopping Styles in Young Slovak Adults
Personality and Shopping Styles in Young Slovak Adults
Abstract:
Cieľom tejto výskumnej štúdie bola explorácia možných súvislostí medzi vybranými osobnostnými charakteristikami a nákupnými štýlmi v oblasti módy u osôb v období mladej dospelosti (20-30). Tieto vzťahy sa skúmali na vzorke 253 respondentov zo Slovenska pomocou dotazníkov NEO-FFI na osobnostné charakteristiky a CSI na nákupné štýly. Pomocou faktorovej analýzy sme identifikovali 6 nákupných štýlov, menovite …moreAbstract:
The purpose of this study was the exploration of possible associations between specific personality traits and shopping styles in the context of fashion at the developmental stage of young adulthood (20-30). Quantitative research was realized on 253 respondents from Slovakia. Two methods were used: NEO-FFI, focused on personality traits and CSI, focused on identifying shopping styles. Six shopping …more
Language used: English
Date on which the thesis was submitted / produced: 20. 5. 2013
Identifier:
https://is.muni.cz/th/ulept/
Thesis defence
- Date of defence: 28. 5. 2013
- Supervisor: doc. PhDr. Iva Burešová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
Psychology / Psychology