Bc. Alžběta Šulcová
Master's thesis
Skrytí šampioni v českém exportu
Hidden champions of Czech export
Abstract:
Diplomová práce se zabývá analýzou českého exportní prostředí v komparaci s kritérii skrytých šampionů. Skrytý šampion představuje pojem, kterému se ve svém výzkumu věnuje německý autor a ekonom Hermann Simon. Ten sestavil kritéria a společné charakteristiky těchto podniků. Cílem práce je najít takové firmy v českém prostředí, analyzovat jejich strategie a porovnat s daty uvednými v teoretické části …moreAbstract:
This Diploma Thesis deals with the analysis of the Czech export environment in comparison with the criteria of hidden champions. The hidden champion represents a concept pursued and researched by the German author and economist Hermann Simon. He compiled the criteria and common characteristics of these enterprises. This work is focused on finding such enterprises in the Czech environment, analysing …more
Language used: Czech
Date on which the thesis was submitted / produced: 17. 5. 2019
Thesis defence
- Supervisor: doc. Ing. Jana Přikrylová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Master programme / field:
Economics and Management / Marketing Management in the Global Environment
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