Communication as load bearing element of marketing communication – Ing. Ekaterina Sarantseva
Ing. Ekaterina Sarantseva
Master's thesis
Communication as load bearing element of marketing communication
Communication as load bearing element of marketing communication.
Abstract:
In this Diploma Thesis communication as the main element of marketing communication is considered. The work consists of two parts with the introduction to the topic and conclusion. In the first part, the theoretical aspect of communication and communication in organization with the stress on marketing communication is раскрыта. In the second part, there are the examples of implementing the marketing …moreAbstract:
In this Diploma Thesis communication as the main element of marketing communication is considered. The work consists of two parts with the introduction to the topic and conclusion. In the first part, the theoretical aspect of communication and communication in organization with the stress on marketing communication is раскрыта. In the second part, there are the examples of implementing the marketing …more
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2016
Identifier:
https://is.vsfs.cz/th/xw7e3/
Thesis defence
- Date of defence: 24. 6. 2016
- Supervisor: Ing. Jiří Šnajdar
- Reader: PhDr. Marie Koubová
Citation record
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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