Feasibility study of Pralinkárna (Small Chocolate Manufacture)

Eliška Němcová

Diplomová práce

Abstract:

The subject of this business plan is the establishment of an enterprise that is engaged in the manufacturing of chocolate products. The structure of the business plan has been adapted to meet the needs of this project. Part of the business plan is also a questionnaire that the author of this work carried out on the promotion of the company. The results were analyzed and used to create the market and SWOT analysis. The financial plan is a core part of this thesis; it provides a summary of the expected costs and benefits and also the sources of funding. The financial analysis was carried out from the basic financial statement overview as well as from the financial ratios; the break-even point was also determined. This thesis also describes the estimated situation of the company during the next five years. Risk analysis focuses on factors that can endanger the manufacturing of chocolate products. This thesis concludes with the answer of the profitability of this business plan.

Keywords

Business plan, Chocolate, Finance analysis, Marketing mix, Competition, Truffles, Risk analysis, Future develompent, Survey

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 3. 2016

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management