Bc. Michal Jurečko

Master's thesis

Video ako marketingový nástroj na podporu predaja v prostredí e-komercie

Video as a Marketing Tool in E-commerce Sales Promo
Abstract:
In this work, the author will focus on digital transformation in the field of digital marketing. It will focus on the marketing environment, marketing mix and also building relationships with customers.
Abstract:
V práci sa autor bude venovať digitálnej transformácií v oblasti digitálneho marketingu. Zameria sa na marketingové prostredie, marketingový mix a tiež budovanie vzťahov so zákazníkom.
 

Keywords

digital marketing marketing video marketing video
 
Language used: Slovak
Date on which the thesis was submitted / produced: 16. 4. 2021
Identifier: https://is.vsfs.cz/th/g6mrm/

Thesis defence

  • Date of defence: 23. 6. 2021
  • Supervisor: PhDr. Ladislava Knihová, MBA
  • Reader: Ing. Martin Švehla

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