Bc. Lukáš Nagy

Master's thesis

Herné štúdio Amanita Design a stratégia v internetovom marketingu

Video Game Company Amanita Design and Strategy in the Internet Marketing
Abstract:
This diploma thesis deals with using internet marketing and its strategy in game industry. More specifically, it focuses on Czech video game company Amanita Design and their web page. Firstly, the theoretical part of this thesis is dedicated to internet marketing – its definition, strategy and specific fields like SEO, PPC advertising, direct marketing, web analysis and web usability and accessibility …more
Abstract:
Táto diplomová práca sa zaoberá využívaním internetového marketingu a uplatnení jeho stratégie v hernom priemysle. Konkrétne sa zameriava na české herné štúdio Amanita Design a ich webovú stránku. Teoretická časť práce sa v prvom rade venuje internetovému marketingu – definícii, stratégii a konkrétnym oblastiam ako SEO, PPC reklama, direct marketing, webová analytika a použiteľnosť a prístupnosť webu …more
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 8. 12. 2017

Thesis defence

  • Date of defence: 6. 2. 2018
  • Supervisor: Mgr. et Mgr. Zdeněk Záhora
  • Reader: doc. Ing. František Svoboda, Ph.D.

Citation record

Full text of thesis

Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta

Masaryk University

Faculty of Arts

Master programme / field:
General Theory and History of Arts and Culture / Culture Management