Bc. Ondrej Václavík

Bachelor's thesis

Marketingový plán vstupu vybrané firmy na trh

Marketing plan of the selected company entering the market
Abstract:
The bachelor's thesis analyzes using selected analytical methods such as PEST analysis, Porter's model of competitive forces, market segmentation, targeting and positioning of the US market, which the analyzed company Mythill, selling designer clothing, intends to enter in 2021. The bachelor thesis contains a draft marketing plan of the company Mythill for entering the US market.
Abstract:
Bakalárska práca analyzuje pomocou vybraných analytických metód ako je PEST analýza, Porterov model konkurenčných síl, segmentácia trh, targeting a positioning trh USA, na ktorý analyzovaná firma Mythill, predávajúca designové oblečenie, hodlá v roku 2021 vstúpiť. Bakalárska práca obsahuje návrh marketingového plánu firmy Mythill pre vstup na trh USA.
 

Keywords

Marketing Marketingová komunikácia Komunikačný plán Trh Segmentácia Targeting Positioning Designové oblečenie Marketing communication Communication plan Market Segmentation Designer Clothing
 
Language used: Slovak
Date on which the thesis was submitted / produced: 25. 4. 2021
Identifier: https://is.ambis.cz/th/pvyjp/

Thesis defence

  • Date of defence: 28. 6. 2021
  • Supervisor: Ing. Helena Cetlová
  • Reader: Ing. Zdeněk Bednarčík, Ph.D.

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Bachelor programme / field:
Economics and Management / Economics and Enterprise Management

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