Alena Latash
Bachelor's thesis
Business plan of Trilobit Hotel
Business Plan of the Trilobit hotel
Abstract:
Cílem práce je předložit obchodní plán pro nový Trilobit hotelu, provést analýzu svých marketingových aktivit a určit strategie rozvoje na podporu služeb hotelu. SWOT analýza byla použita a ukázala, že hotel má větší sílu než slabin; Také existuje mnoho příležitostí pro rozvoj. Konkurenční analýza je definovála hotel jako nejlepší v této oblasti. Všechny nástroje marketingového mixu byly vysvětleny …moreAbstract:
The goal of the thesis is is to present a business plan for new Trilobit hotel, conduct analysis of its marketing activities and determine strategies of development to promote the services of this hotel. SWOT analysis was used and showed that the hotel has more strength than weaknesses; also there are a lot of opportunities for development. Competitive analysis defined the hotel as the best in that …more
Language used: English
Date on which the thesis was submitted / produced: 6. 4. 2016
Identifier:
http://www.vse.cz/vskp/eid/50828
Thesis defence
- Date of defence: 1. 6. 2016
- Supervisor: Blanka Habrmanová
- Reader: Jan Mareš
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/50828
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomika a management / Corporate Finance and Management
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