Mgr. Bc. Marek Bezděk
Master's thesis
Analýza komunikační kampaně podniku
Analysis of communication campaign
Abstract:
Předmětem diplomové práce „Analýza komunikační kampaně podniku“ je analýza současného způsobu marketingové komunikace vybrané společnosti – advokátní kanceláře, působící primárně na trhu B2B, a to s ohledem na advokátní kanceláří prováděné změny v rámci sebeprezentace a způsobu komunikace. Teoretická část práce je zaměřena na teoretické poznatky související s marketingovou komunikací služeb na trhu …moreAbstract:
The subject of the thesis: “Analysis of Communication Campaign” is the analysis of the current form of marketing communication of the chosen company – law office, operating primarily on the B2B market, with regards to the undergoing changes in terms of self-presentation and form of communication of the law office. The theoretical part of the thesis is focused on the theoretical knowledge related to …more
Language used: Czech
Date on which the thesis was submitted / produced: 6. 1. 2020
Identifier:
https://is.muni.cz/th/ukn8n/
Thesis defence
- Date of defence: 27. 1. 2020
- Supervisor: Ing. Pavla Odehnalová, Ph.D.
- Reader: Ing. Dušan Mladenović, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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