Karolína Pavlicová
Bachelor's thesis
Nové trendy v oblasti in-store komunikace
New trends in in-store communication field
Abstract:
PAVLICOVÁ, Karolína. Nové trendy v oblasti in-store komunikace. Bakalářská práce. Brno: Mendelova univerzita v Brně, 2015.Bakalářská práce se zabývá in-store komunikací v místě prodeje. Zjišťuje a popisuje účinnost POP nástrojů na trhu. Dále identifikuje nejnovější POP nástroje a shop-in-shop služeb poskytovaných firmou DEKOR s. r. o. Na základě současného stavu na trhu představuje nové trendy v oblasti …moreAbstract:
PAVLICOVÁ, Karolína. New trends in in-store communication field. Bachelor thesis. Brno: Mendel university in Brno, 2015.This Bachelor thesis concerns in-store communication in the point of sale. Thesis analy-zes and describes efficiency of POP tools on the market. Moreover, thesis identifies the newest POP tools and shop-in-shop services provided by company DEKOR s. r. o. Based on a current condition …more
Language used: Czech
Date on which the thesis was submitted / produced: 22. 5. 2016
Thesis defence
- Supervisor: Ing. Denis Drexler
- Reader: Jakub Straka, Ing.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and management / Economics and Management
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