Ing. Markéta Loušová
Bachelor's thesis
Marketing a propagace měst a obcí
City and Village Marketing and Promotion
Abstract:
Bakalářská práce se zabývá možností využití marketingu a aplikací jeho postupů a metod v systému managamentu veřejného sektoru.Námětem je využití součastného marketingu ve veřejném sektoru, zejména městského marketingu. V teoretické části se práce zabývá základními pojmy. Je zde zpracována základní problematika publikovaná v použité odborné literatuře. Dále se práce věnuje marketingovému řízení měst …moreAbstract:
This work deals with the possibility of using marketing and the application of its procedures and methods in the system of managament in the public sector. The theme of the work is the utilization of contemporary marketing in the public sector, especially urban marketing. The theoretical part shows the basic concepts of this issue. It elaborates the core issue, which is insluded in the bibliografy …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2011
Identifier:
https://is.vsfs.cz/th/dm4u6/
Thesis defence
- Date of defence: 24. 6. 2011
- Supervisor: Ing. Pavel Klička
- Reader: RNDr. Aleš Krejčí, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
Theses on a related topic
-
Marketing management and marketing planning in a state - subsidized organization
Michaela Růžičková -
Globální marketing a lokální kultura
Alena Skupinová -
Multilevel marketing
Adam Vajner -
Marketing In Public Space Focus On Shopping Malls Marketing Strategies
Anna Klimenko -
Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results
Mariya Belozyorova -
HR marketing communication. The Importance of HR marketing for Employer Brand.
Ekaterina Akhmedova -
Online Marketing as a Part of Marketing Communication of a Small Business
Elina Soitu -
Communication as load bearing element of marketing communication
Ekaterina Sarantseva