Klady a zápory etických kodexů v rámci Corporate Identity – Ing. Anzhelika Khaustova
Ing. Anzhelika Khaustova
Bachelor's thesis
Klady a zápory etických kodexů v rámci Corporate Identity
The Pros and Cons of Ethical Codes within The Corporate Identity
Abstract:
Identita organizace představuje strategický koncept, kterým se organizace prezentuje na veřejnosti, čili jaký podnik chce být. Cílem organizační identity je snaha o obsahové i formální sjednocení všech stránek podniku, které přispěje k jisté jedinečnosti a vnějšímu odlišení od konkurence, jak na samotném trhu, tak i v očích zákazníků a veřejností. Za základ identity organizace se považuje její filosofie …moreAbstract:
A corporate identity is a strategical concept, with the help of which an organization is representing itself to the public, or a representation of what this company wants to be. A goal of corporate identity is an effort of both substantial and formal unification of all aspects of a company, which contributes to its uniqueness and an external differentiation from rivals both on market and from point …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier:
https://is.vsfs.cz/th/av37l/
Thesis defence
- Date of defence: 22. 6. 2015
- Supervisor: PhDr. Marek Matějka
- Reader: Mgr. Miloslava Kykalová
Citation record
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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