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Bc. Michal Kuľbak

Master's thesis

Controlling predaja v metóde Balanced Scorecard

Sales Controlling in Terms of the Balanced Scorecard Method
Abstract:
Diploma thesis examines the customer perspective in the Balanced Scorecard method and proposes an efficient system of controlling the sale suitable for the needs of this method. The first chapter focuses on the theoretical resources of research from the perspective of the Balanced Scorecard and controlling. The second chapter presents the objective and method of its solution, analyzes the sales system …more
Abstract:
Diplomová práca skúma zákaznícku perspektívu v metóde Balanced Scorecard a navrhuje efektívny systém controllingu predaja vhodný pre potreby tejto metódy. Prvá kapitola je zameraná na teoretické východiská skúmanej problematiky z pohľadu Balanced Scorecard a controllingu. Druhá kapitola predstavuje cieľ práce a metódy jej riešenia, analyzuje systém predaja na báze controllingu a možnosti jeho využitia …more
 

Keywords

controlling Balanced Scorecard predaj produkt zákazník riadenie vzťahov sales product customer relationship management
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2014
Identifier: https://is.ambis.cz/th/xoeqd/

Thesis defence

  • Date of defence: 11. 6. 2014
  • Supervisor: doc. Ing. Peter Gallo, CSc.
  • Reader: Ing. Radoslav Bajus, PhD.

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