Bc. Yuandi Cheng

Bachelor's thesis

The Role and Impact of Consumer Behavior

The Role and Impact of Consumer Behavior
Abstract:
This thesis mainly studies the role and influence of consumer behavior. The scope of the study includes many countries and regions. Because consumer behavior varies greatly by region. Moreover, the macroeconomic factors affecting consumer behavior in the same region are relatively the same. This thesis is mainly based on the current consumer behavior of various countries and regions as an example to …more
Abstract:
This thesis mainly studies the role and influence of consumer behavior. The scope of the study includes many countries and regions. Because consumer behavior varies greatly by region. Moreover, the macroeconomic factors affecting consumer behavior in the same region are relatively the same. This thesis is mainly based on the current consumer behavior of various countries and regions as an example to …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2020

Thesis defence

  • Date of defence: 16. 6. 2020
  • Supervisor: doc. RNDr. Petr Budinský, CSc.
  • Reader: Ing. Petr Mach, Ph.D.

Citation record

Full text of thesis

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance