Bc. Yuandi Cheng

Bachelor's thesis

The Role and Impact of Consumer Behavior

The Role and Impact of Consumer Behavior
Anotácia:
This thesis mainly studies the role and influence of consumer behavior. The scope of the study includes many countries and regions. Because consumer behavior varies greatly by region. Moreover, the macroeconomic factors affecting consumer behavior in the same region are relatively the same. This thesis is mainly based on the current consumer behavior of various countries and regions as an example to …viac
Abstract:
This thesis mainly studies the role and influence of consumer behavior. The scope of the study includes many countries and regions. Because consumer behavior varies greatly by region. Moreover, the macroeconomic factors affecting consumer behavior in the same region are relatively the same. This thesis is mainly based on the current consumer behavior of various countries and regions as an example to …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 11. 5. 2020

Obhajoba závěrečné práce

  • Obhajoba proběhla 16. 6. 2020
  • Vedúci: doc. RNDr. Petr Budinský, CSc.
  • Oponent: Ing. Petr Mach, Ph.D.

Citační záznam

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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní

University of Finance and Administration

Bachelor programme / odbor:
Economics and Management / Business Management and Corporate Finance

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