Comparison of the English Way of Advertising with its Spanish Counterparts – Bc. Kateřina Součková
Bc. Kateřina Součková
Master's thesis
Comparison of the English Way of Advertising with its Spanish Counterparts
Comparison of the English Way of Advertising with its Spanish Counterparts
Abstract:
Tato práce pojednává o rozdílech mezi anglickou a španělskou tištěnou reklamou. Součástí práce je analýza třiceti anglický a třiceti španělských reklam. První část práce popisuje lingvistické teorie, které jsou doloženy na příkladech z analýzy korpusu. Druhá část obsahuje shrnutí výsledků analýzy a poukazuje na jazykové a vizuální rozdíly mezi anglickou a španělskou reklamou.Abstract:
This thesis deals with differences between English and Spanish way of advertising. It includes an analysis of thirty English and thirty Spanish advertisements. The first half of the thesis describes linguistic theories applied to advertising and examples from the corpus are used to support these theories. The second half of this work is based on the actual analysis and proves the differences between …more
Language used: English
Date on which the thesis was submitted / produced: 5. 5. 2011
Identifier:
https://is.muni.cz/th/wsoqv/
Thesis defence
- Date of defence: 15. 6. 2011
- Supervisor: prof. PhDr. Ludmila Urbanová, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
Philology / English Language and Literature
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