Jak efektivně využít Pinterest v marketingové komunikaci – Bc. Lucie Labíková
Bc. Lucie Labíková
Master's thesis
Jak efektivně využít Pinterest v marketingové komunikaci
How to use Pinterest effectively in marketing communication
Abstract:
Diplomová práce se zabývá tématem sociálních médií, a to konkrétně platformou Pinterestu. Cílem diplomové práce je zjistit, zda lze považovat využití platformy Pinterestu v marketingové komunikaci za efektivní. V teoretické části jsou vymezena témata jako marketing, marketingová komunikace, nová média, sociální média a sociální sítě. Teoretická část zahrnuje také metodiku výzkumu, která má jasně definované …moreAbstract:
The thesis deals with the topic of social media, specifically Pinterest. The aim of the thesis is to determine whether the use of Pinterest in marketing communication can be considered effective. In the theoretical part, topics such as marketing, marketing communication, new media, social media and social networks are defined. The theoretical part also includes the research methodology, which has clearly …more
Language used: Czech
Date on which the thesis was submitted / produced: 20. 4. 2023
Thesis defence
- Date of defence: 12. 6. 2023
- Supervisor: MSc. Jiří Jón
- Reader: Jan Chromý, Ph.D.
Citation record
ISO 690-compliant citation record:
LABÍKOVÁ, Lucie. \textit{Jak efektivně využít Pinterest v~marketingové komunikaci}. Online. Master's thesis. Praha: Vysoká škola kreativní komunikace, s.r.o., University of Creative Communication. 2023. Available from: https://theses.cz/id/82226p/.
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Institution archiving the thesis and making it accessible: Vysoká škola kreativní komunikace, s.r.o., Vysoká škola kreativní komunikace, s.r.o.Vysoká škola kreativní komunikace, s.r.o.
University of Creative CommunicationMaster programme:
Creative Marketing and Communication
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